• Doxa

    Army

  • The DOXA Army line of watches represents a significant chapter in the brand's storied history, marking a direct connection with military diving units. Originally developed in the late 1960s in collaboration with the Swiss Army's elite divers, the "Army" was conceived as a dedicated tool watch designed for extreme reliability and legibility under demanding underwater conditions. These timepieces were distinguishable by features like matte black cases to reduce glare, robust construction for durability, and dials optimized for low-visibility environments, often in a sand-beige color. After becoming a sought-after vintage model, DOXA has reissued the Army, blending its historical military DNA with modern watchmaking technology. The contemporary DOXA Army collection honors this heritage, offering features such as stainless steel or ceramic cases, enhanced water resistance, and luminous elements, while retaining the distinctive aesthetic that made the original a cult classic among military and dive watch enthusiasts.

    DOXA, founded in 1889 by Georges Ducommun in the Swiss Jura Mountains, has established itself as a revered name in the watchmaking world, particularly renowned for its pioneering contributions to diving watches. Initially gaining recognition for the reliability and innovation of its pocket watches and dashboard clocks, DOXA made a significant mark in the 1960s with the introduction of the SUB 300. This model, developed in consultation with diving legend Jacques-Yves Cousteau, revolutionized the dive watch genre with its iconic orange dial for enhanced underwater visibility and a patented no-decompression dive table bezel. Throughout its history, DOXA has maintained a reputation for producing robust, functional, and high-value Swiss-made timepieces. Despite facing challenges during the quartz crisis, the brand was successfully revived, continuing its legacy of innovation while staying true to its rich heritage, particularly in the realm of professional and recreational diving watches.
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