The Presage collection has consistently served as a vessel for
Seiko to demonstrate its proficiency in blending traditional Japanese artistry with mechanical watchmaking, often leaning into artisanal dial crafts that are typically reserved for haute horlogerie. With the introduction of the new Presage Classic Craftsmanship Enamel Dial, reference SPB537, the brand is expanding its repertoire by introducing a tonneau-shaped case to the current lineup, a form factor that has been largely absent from the Presage family in recent years. This release is not merely a cosmetic update but a thoughtful integration of a difficult-to-manufacture material with a case shape that evokes a specific era of early 20th-century design. The watch serves as a bridge between the pocket watches of the late 19th century and the wristwatches that would eventually dominate the market, encapsulating a transitional period in horological history within a modern manufacturing context.
The most striking visual element of the SPB537 is immediately apparent in its silhouette, which breaks away from the ubiquitous round cases found throughout the majority of the market. The tonneau, or barrel shape, measures 35.9mm in diameter with a lug-to-lug length of 46.0mm, dimensions that suggest a refined presence on the wrist rather than an overpowering one. This specific geometry requires a different approach to case finishing and manufacturing compared to standard circular watches, as the curves must flow seamlessly from the bezel to the lugs without interrupting the lines of the polished stainless steel. The case is treated with a super hard coating, a practical addition that protects the high-polish surfaces from the inevitable hairline scratches that accumulate during daily wear, preserving the pristine look of the metal for a much longer period.
Courtesy of Seiko
Central to the identity of this timepiece is the enamel dial, a feature that distinguishes it from mass-produced counterparts using standard brass or lacquer. Enamel is a material that demands a high degree of skill and patience to produce, involving the firing of glaze at extremely high temperatures to achieve a glass-like finish that is impervious to fading. The production of these dials is overseen by master artisan Mitsuru Yokosawa and his colleague Kazunori Uchiyama, who have dedicated their careers to mastering this volatile medium. The process is fraught with difficulty, as changes in ambient humidity and temperature can drastically affect the outcome of the firing process, requiring the artisans to adjust the composition of the glaze in real-time to ensure consistency.
Unlike lacquered or painted dials, true enamel possesses a unique depth and warmth that absorbs light rather than just reflecting it, creating a soft, organic sheen that looks almost liquid to the naked eye. Because of the nature of the firing process, the surface of the dial may exhibit minute undulations, tiny dimples, or microscopic dots, characteristics that are not considered defects but rather hallmarks of a genuine, hand-crafted component. These subtle imperfections ensure that no two dials are exactly alike, giving each watch a distinct personality that machine fabrication simply cannot replicate. The pristine white backdrop serves as an ideal canvas for the high-contrast indications, ensuring that the watch remains highly legible despite its dressier, more formal aesthetic.
The design language of the dial pays direct homage to Seiko’s rich history, specifically referencing the "Timekeeper," which was the first pocket watch produced by the brand in 1895. This historical connection is evident in the choice of Roman numeral hour markers, which are rendered in a stark, elongated font that echoes the typography of the late 19th century. The numerals are crisp and black, standing out sharply against the milky white enamel, providing a classicism that feels intentional and grounded in the brand’s lineage. A railway-style minute track frames the perimeter of the dial, acting as a boundary for the Roman numerals and further reinforcing the vintage pocket watch aesthetic that defines the piece.
Providing a splash of color against the monochromatic white and black scheme are the handset, which has been heat-blued to a deep, vibrant shade of indigo. The hands are not flat stamped pieces but are shaped with a level of three-dimensionality that catches the light differently as the wrist moves. Notably, the tips of the minute and seconds hands are manually curved downwards toward the dial, a traditional technique often found in high-end horology. This curvature serves a dual purpose: it reduces parallax error, allowing for a more accurate reading of the time from oblique angles, and it allows the hands to clear the dual-curved sapphire crystal that protects the face of the watch.
Courtesy of Seiko
The layout of the dial is asymmetrical yet balanced, featuring a dedicated sub-dial at the six o’clock position that indicates the time on a 24-hour scale. This functions not as a second time zone or GMT, but as a synchronized AM/PM indicator, helping the wearer
Orient themselves when setting the watch after it has stopped. The small hand on this sub-dial matches the blued steel of the main handset, maintaining visual cohesion across the entire face. The inclusion of this sub-dial adds a layer of technical complexity to the visual presentation, breaking up the expanse of white enamel without cluttering the display or detracting from the primary function of telling the time.
Protecting this intricate display is a dual-curved sapphire crystal, a premium material choice that offers superior scratch resistance compared to mineral glass or acrylic. The interior surface of the crystal is treated with an anti-reflective coating, a crucial detail that minimizes glare and allows the wearer to admire the texture of the enamel without obstruction. The curvature of the crystal mimics the domed plexiglass found on vintage watches, harmonizing with the arched profile of the tonneau case to create a unified, fluid form that feels pleasant to the touch. This continuous curve from the case flank over the crystal helps the watch slide easily under a shirt cuff, a necessary trait for a timepiece designed with formal attire in mind.
Turning the watch over reveals a see-through case back, offering a view of the mechanical heart beating within. The movement is the Caliber 6R5H, an automatic engine that represents the upper mid-tier of Seiko’s movement hierarchy. It operates at a frequency that balances accuracy with durability and features a substantial power reserve of approximately 72 hours, or three full days. This extended autonomy is particularly practical for a watch that may not be worn every single day; the owner can take it off on Friday evening and put it back on Monday morning without needing to reset the time or wind the mainspring. The movement also offers manual winding capability, allowing the user to top up the power reserve via the crown if desired.
The finishing on the movement includes a gold-toned oscillating weight, which adds a touch of warmth to the otherwise industrial appearance of the mechanical components. The rotor is adorned with Tokyo striping, providing a dynamic visual texture as it spins to wind the mainspring. While the movement is an industrial product, its specifications are robust, with a magnetic resistance of 4,800 A/m, protecting the hairspring from the magnetic fields generated by everyday electronic devices like smartphones and laptops. The stated accuracy of +25 to -15 seconds per day is typical for this class of mechanical movements, prioritizing reliability and ease of service over chronometer-level precision.
Courtesy of Seiko
The watch is secured to the wrist by a sophisticated five-row stainless steel bracelet that has been designed specifically to complement the case. The links are relatively short and articulate freely, allowing the bracelet to drape comfortably around the wrist rather than standing stiffly away from it. The finishing on the bracelet is elaborate, with a mix of brushed and polished surfaces; specifically, the second and fourth rows of links are polished to a high shine, creating two vertical ribbons of light that run the length of the band. This interplay of matte and reflective finishes adds a sense of luxury and refinement, elevating the watch above a simple utilitarian tool.
The clasp is a standard three-fold design with a push-button release, ensuring that the watch remains securely fastened while remaining easy to operate. The integration of the bracelet into the tonneau case is handled with precision, with the end links fitted tightly between the lugs to eliminate unsightly gaps. For those who might prefer a leather strap to accentuate the dressy nature of the watch, the 20mm lug width is a standard size, offering a multitude of aftermarket options. However, the supplied bracelet offers a versatility that allows the watch to transition from a boardroom setting to a more casual environment without feeling out of place.
Despite its refined appearance, the SPB537 is built with practical durability in mind. The stainless steel case construction provides a solid 141 grams of weight, giving the watch a reassuring heft that speaks to its build quality. Water resistance is rated at 5 bar, or approximately 50 meters, which is more than sufficient for a dress-oriented timepiece. It can withstand splashes, rain, and brief immersion, although it is not intended for swimming or diving. This level of protection ensures that the watch can be worn with confidence in daily life, capable of handling the occasional exposure to water without catastrophic failure.
The decision to use a tonneau case shape is a significant differentiator in a market saturated with round watches. It speaks to a collector or enthusiast who appreciates deviation from the norm and values the ergonomic benefits of a curved case back. The barrel shape conforms naturally to the curvature of the wrist, offering a level of comfort that flat-backed round watches often struggle to achieve. Furthermore, the shape itself carries architectural connotations, reminiscent of Art Deco design principles where geometry and streamlining were paramount.
Courtesy of Seiko
Seiko’s Presage line has always been about offering high-level craftsmanship at an accessible price point, and this model continues that tradition by democratizing access to enamel dials. Historically, enamel dials were the purview of extremely expensive Swiss timepieces, often costing significantly more than the price of this entire watch. By leveraging their in-house production capabilities and the expertise of local artisans, Seiko is able to bring this "metier d'art" to a wider audience. This aligns with the brand’s broader philosophy of preserving traditional Japanese crafts by finding modern, commercial applications for them, ensuring that the skills required to create them are not lost to time.
The 24-hour complication at six o’clock is an interesting choice for this movement, opting for a functional display rather than a purely decorative date window. By eschewing a date aperture, the dial maintains a cleaner, more symmetrical look that allows the enamel surface to remain unbroken by cutouts. The printed numerals on the sub-dial are fine and precise, demonstrating the quality of the pad printing process used on the uneven surface of the fired enamel. The small hand on this register moves smoothly in sync with the main hour hand, providing a slow-moving visual counterpoint to the rapid sweep of the central seconds hand.
The winding crown is shaped for easy gripping, featuring deep fluting that allows for precise manipulation when winding the watch or setting the time. Given the 72-hour power reserve, manual winding will be an infrequent necessity for daily wearers, but the tactile experience of interacting with the crown is nonetheless satisfying. The crown is not a screw-down type, which is appropriate for a dress watch with 50 meters of water resistance, making it readily accessible for adjustments.
Visually, the combination of the silver-tone steel case, the deep white dial, and the blue hands creates a palette that is cool, crisp, and versatile. It is a neutral colorway that pairs effortlessly with almost any attire, from a charcoal suit to a casual white oxford shirt. The blued hands are particularly dynamic; in low light, they can appear almost black, blending in with the Roman numerals, but under direct sunlight or office lighting, they flash a brilliant electric blue. This shifting character adds a layer of visual interest that keeps the watch engaging to look at long after the novelty of the purchase has worn off.
Courtesy of Seiko
The use of a super hard coating on the case is a detail that should not be overlooked. Stainless steel, while durable, is relatively soft and prone to swirling and scuffing. Seiko’s proprietary coating technology increases the surface hardness of the steel, making it much more resistant to these signs of wear. This is particularly important for a watch with polished surfaces, where scratches are most visible. This technology ensures that the mirror-like finish on the bezel and case flanks remains undisturbed, maintaining the high-value appearance of the watch over years of ownership.
The Seiko Presage Classic Craftsmanship Enamel Dial, reference SPB537, is priced at $1,600.00 USD. It is scheduled to be available for purchase starting in February 2026. Unlike many of the brand’s artisanal releases which are often strictly limited editions, this model will be a continuous production addition to the collection, available at Seiko Boutiques and select retail partners worldwide. This accessibility ensures that enthusiasts who wish to experience the unique charm of a Japanese enamel dial will have the opportunity to do so without the pressure of a limited allocation window.
Case: Stainless steel with super hard coating; tonneau shape. Dimensions: 35.9mm diameter, 12.5mm thickness, 46.0mm lug-to-lug. Dual-curved sapphire crystal with anti-reflective coating on inner surface. See-through case back. Water resistant to 5 bar (50m). Magnetic resistance 4,800 A/m. Weight 141.0g.
Movement: Seiko Caliber 6R5H automatic with manual winding. 24 jewels. Approx. 72 hours (3 days) power reserve. Precision +25 to -15 seconds per day. Features 24-hour hand and stop second hand function.
Dial: White enamel dial manufactured by firing at high temperature. Roman numeral indices. 24-hour sub-dial at 6 o'clock. Blued hands with curved tips. Crafted by master artisans Mitsuru Yokosawa and Kazunori Uchiyama.
Strap: Five-row stainless steel bracelet with super hard coating. Three-fold clasp with push button release. 20mm lug width.
Price: USD 1,600.00
Reference Number: SPB537
Notes: The only tonneau-shaped model in the current Presage lineup. Design honors the "Timekeeper," Seiko's first pocket watch from 1895. Enamel dial craftsmanship may result in unique dimples or tiny dots, ensuring no two dials are exactly alike.