Hublot has a penchant for making noise, and their latest release is deafening in the best way possible. The Swiss manufacturer has returned to the court with Novak Djokovic, and this time they are not just releasing a watch; they are releasing a biography for the wrist. The new Big Bang Tourbillon Novak Djokovic GOAT Edition is a trilogy of timepieces that does not merely slap a famous name on a dial but physically incorporates the artifacts of sporting history into its very structure. Unveiled at LVMH Watch Week, this release commemorates the Serbian superstar’s 101st career title, a number that seems almost typographical in its magnitude. It is a project that cements the bond between a watchmaker obsessed with material fusion and an athlete who has fused talent, grit, and longevity to become statistically peerless.
This collection arrives at a moment when Djokovic’s resume is overflowing with accolades that were once thought impossible. With 24 Grand Slam victories, an Olympic gold medal from Paris 2024, and a staggering 428 weeks spent looking down at the rest of the ATP tour from the number one spot, the term “Greatest of All Time” is less of a debate and more of a statistical reality.
Hublot has taken these numbers and translated them into a manufacturing philosophy. The result is a series of watches that are technically identical but visually distinct, each representing one of the three surfaces upon which Djokovic has built his empire: the blue of the hard courts, the orange of the clay, and the lush green of the grass.
Courtesy of Hublot
The most striking aspect of these watches, when you first lay eyes on them, is the texture of the case. It is not the uniform sheen of polished metal or the cold transparency of sapphire. The 44mm case carries a mottled, organic aesthetic, a chaotic mix of color and structure that immediately signals something different is happening at a molecular level. This is because the case composite is literally made from Djokovic’s equipment. Hublot developed a method to fuse recycled Lacoste polo shirts and Head tennis racquets into the material. The process required collecting specific gear used during his 2023 season, shredding the textiles and carbon frames, and rebinding them into a rigid, lightweight composite. When you look closely at the bezel and case body, you can see the fibrous nature of the material, creating a camouflage effect that makes every single unit unique.
The production numbers for this series are as unconventional as the materials. Rather than an arbitrary limited edition of 50 or 100, the quantity of each colorway is dictated by Djokovic’s trophy cabinet. There are 72 pieces available in the hard-court blue, reflecting his dominance on that surface. The clay-court orange is rarer, with only 21 examples produced, while the grass-court green is the most exclusive, with a mere eight pieces in existence. This makes the total count 101 watches, matching his current title count. However, in a move that feels very much alive, Hublot has committed to manufacturing a new watch for every future tournament win, keeping the edition open-ended. It is a dynamic production run that breathes in sync with the athlete’s career.
Structurally, the watch is a marvel of modern engineering, utilizing a container made from Titaplast. This is a high-performance polymer that shares mechanical properties with titanium but offers a specific strength-to-weight ratio that is crucial for a sports watch. The material allows for incredibly precise machining, which is evident in the sharp lines and complex geometry of the Big Bang case. The finish is a soft matte that absorbs light rather than reflecting it, giving the watch a tactical, purposeful appearance. It feels robust, designed not to sit in a safe but to be worn, potentially even during play, given its shock resistance and lightweight build.
Courtesy of Hublot
The dial is where the tennis inspiration shifts from material science to visual art. The movement inside is the MHUB6035 automatic tourbillon, but it has been completely skeletonized to resemble the string bed of a tennis racquet. Hublot’s engineers did not just create a grid; they engineered a three-dimensional lattice where each “string” is only 0.55mm thick. The attachment points along the inner flange mirror the grommets of a racquet frame, and the spacing between the strings is intentionally irregular, mimicking the slight warping of a racquet face mid-match. It is a subtle detail, but one that adds a layer of realism to the mechanical architecture.
Floating behind this mesh of strings is the tourbillon cage at six o’clock, anodized in blue, orange, or green to match the specific model. The constant rotation of the tourbillon brings a kinetic energy to the dial, a heartbeat that contrasts with the static tension of the string motif. At the twelve o’clock position, the micro-rotor takes center stage. Crafted from 22-carat red gold and rhodium-plated, it provides the winding efficiency needed to maintain the 72-hour power reserve. The rotor is laser-engraved with the Hublot logo and chamfered to catch the light, adding a touch of traditional luxury to an otherwise hyper-modern machine.
One of the most delightful details is found on the mainspring barrel. Situated beneath the string lattice, the barrel cover is decorated to look exactly like a tennis ball. The engineers achieved this by applying a rhodium polish to the S-shaped curves typical of a tennis ball’s seam, then laser-engraving the surrounding surfaces to replicate the fuzzy texture of felt. A final application of yellow-green lacquer completes the illusion. It is a playful touch, almost hidden from plain view, that rewards close inspection. It speaks to a willingness to have fun with high horology, ensuring the watch doesn't take itself too seriously despite the six-figure price tag.
Courtesy of Hublot
Legibility on skeletonized watches can often be a nightmare, but here the solution is practical. The hour markers are suspended on a transparent sapphire crystal ring that sits above the movement. Both the markers and the hands are satin-finished and coated with a generous layer of Super-LumiNova. In low light, they glow vividly, ensuring that the time is readable even if the background is a complex web of mechanics. The contrast between the floating markers and the deep, dark anthracite ruthenium-plated mainplate creates a sense of depth, like looking through a window into an engine bay.
The bezel is secured by six screws, but they are not the standard H-shaped screws Hublot is known for. In a bespoke twist for this edition, the screw heads are shaped like tennis balls. This required the development of a completely new custom screwdriver with an S-shaped head to torque them down properly. It is a small component, easily overlooked, but it demonstrates the level of commitment to the theme. Every part of the watch that could be customized to fit the tennis narrative has been altered, down to the smallest fastener.
Turning the watch over reveals a case back that is just as detailed as the front. A colored aluminum ring borders the exhibition window, engraved with the specific edition number of the watch. The sapphire crystal on the back is chemically strengthened
Gorilla Glass, chosen for its extreme durability and scratch resistance. Printed on the glass is the declaration “Greatest of All Time,” hovering over the movement. Through the back, you get a reverse view of the lattice mainplate and the intricate gear train. The ND1 logo—Djokovic’s personal brand mark—is printed on the movement bridges, integrating his identity directly into the mechanics.
Courtesy of Hublot
The strap system is another area where the tennis theme is palpable. The primary strap is crafted from white calfskin, but it has been embossed and patterned to replicate the feel and look of tennis racquet grip tape. It has a slightly tacky, cushioned texture that will be instantly familiar to anyone who has ever held a racquet. The stitching is stark white, while the rubber lining beneath is color-matched to the case—blue, orange, or green. The closure is a Velcro loop system paired with an anodized aluminum buckle, making it infinitely adjustable and incredibly secure. For those who intend to sweat while wearing it, a second strap made of white rubber is included, featuring a titanium deployant clasp.
Despite the complexity of the movement and the density of the composite materials, the watch is shockingly light. The entire assembly weighs only 56 grams. This featherweight status is achieved through the extensive skeletonization and the use of the carbon-textile composite and Titaplast. It is designed to disappear on the wrist, minimizing fatigue and allowing for total freedom of movement. This is a critical feature for a watch associated with an athlete known for his agility and endurance. A heavy watch would feel sluggish; this feels aerodynamic.
The visual impact of the watch changes drastically depending on which colorway you are holding. The blue version feels cool and technical, mimicking the hard courts of the Australian Open or US Open where Djokovic has found so much success. The mottled blue and black case has a stealthy, futuristic vibe. The orange variant is warmer, evocative of the dusty clay of Roland Garros, with the vibrant orange accents popping aggressively against the black components. The green model is perhaps the most traditional in its sporting association, calling to mind the manicured lawns of Wimbledon. The scarcity of the green and orange models compared to the blue adds a layer of desirability for collectors who track production numbers.
Courtesy of Hublot
Hublot’s "Art of Fusion" philosophy is often marketing speak for mixing gold and ceramic, but here it feels literal. They have fused the actual tools of the trade into the object celebrating the trade. By shredding the polos and racquets, they have destroyed the equipment to create the tribute. There is a poetic cycle to it: the gear that won the titles is now immortalized in the watch that celebrates the count. It is a form of material alchemy that separates this release from a standard sponsorship deal where a logo is simply stamped on a dial.
The movement itself, the HUB6035, is a reliable engine that has seen service in other high-end Big Bang models, but its architecture here is unique. The sheer amount of negative space in the caliber is daring. With 293 components, it is a dense machine, yet the transparency remains high. The tourbillon at six o’clock is mesmerizing, completing one rotation per minute. It acts as the regulating organ, combating the effects of gravity, a fitting complication for a player who seems to defy physics on the court. The choice of an automatic winding system via a micro-rotor rather than a manual wind was a smart decision for a sports watch, ensuring it remains wound through the natural motion of the wearer’s arm.
This release also highlights the evolution of the Big Bang silhouette. Since its debut in 2005, the Big Bang has been a canvas for experimentation. It has been made of sapphire, linen, concrete, and embroidery. Now, with the inclusion of textile-infused carbon, it continues to push the boundaries of what a luxury watch case can be. The sandwich construction of the case allows for the mixing of materials, with the Titaplast container protecting the movement while the composite exoskeleton handles the aesthetics and impact protection. It is a modular design that has kept the Big Bang relevant for two decades.
Courtesy of Hublot
The partnership between Djokovic and Hublot has always felt like a meeting of intense personalities. Djokovic is known for his mental fortitude and his holistic approach to his body and career. Hublot is known for its aggressive marketing and refusal to adhere to traditional Swiss design codes. Both are disruptors. This watch reflects that shared DNA. It is loud, it is technical, and it is unapologetically expensive. It does not try to be a dress watch; it is a piece of high-performance gear adapted for the wrist.
For those looking to acquire a piece of this history, the barrier to entry is significant. The watch is priced at $121,000. It is a sum that reflects the complexity of the tourbillon movement, the difficulty of the case manufacturing process, and the exclusivity of the edition sizes. Availability is limited to selected Hublot boutiques and points of sale, and given the low production numbers of the orange and green variants, getting one’s hands on the specific color of choice may prove as difficult as returning a Djokovic serve.
Case: Matte blue, orange, or green composite made from recycled Lacoste polos and Head tennis racquets with a Titaplast container; 44mm diameter and 14.4mm thickness; polished anodized aluminum bezel screws shaped like tennis balls; chemically strengthened Gorilla Glass crystal and case-back; water resistant to 3 ATM (30m).
Movement: HUB6035 Manufacture automatic tourbillon movement; 72-hour power reserve; frequency of 3 Hz (21,600 A/h); 293 components and 26 jewels; skeletonized mainplate featuring a tennis racket string pattern in anthracite ruthenium-plating; micro-rotor in 22K red gold; mainspring barrel decorated to resemble a tennis ball.
Dial: Transparent sapphire crystal serving as a palette for six applied hour markers; satin-finished skeletonized hands and markers coated in green Super-LumiNova; floating appearance over the string lattice movement.
Strap: White calfskin with grip tape pattern and white stitching, lined with blue, orange, or green leather; fastened with a Velcro loop and color-matched anodized aluminum sport buckle; includes an additional white rubber strap with a titanium deployant clasp.
Price: $121,000
Reference Number: 429.QKB.0120.NR.DJO26 (Blue), 429.QKO.0120.NR.DJO26 (Orange), 429.QKG.0120.NR.DJO26 (Green)
Notes: The watch weighs only 56 grams and features a composite case material infused with actual items from Novak Djokovic's 2023 season; production is limited to 72 pieces in blue, 21 in orange, and 8 in green, corresponding to his specific career wins on hard, clay, and grass courts respectively.