Guebly is a watch brand born from the vision of its founder, Adnane Kerd, a passionate and knowledgeable collector based in Switzerland. The brand is the culmination of a personal quest to redefine independent watchmaking, with a focus on the purity of lines, mastered simplicity, and an exceptional level of hand-finishing. Since 2018, Kerd has been shaping his dream with a deeply human approach. Immersed in the world of watches his entire life, he learned the craft through hands-on experience: observing, repairing, and traveling the world to find them. This journey allowed him to build an international network of collectors, artisans, and experts who share his passion for exceptional timepieces.
The name "Guebly" is an adaptation of the Ghibli's Wind, a hot desert wind. This name is deeply personal to the founder, evoking childhood memories of staying indoors with his family during the windy afternoons, creating precious moments of closeness. This spirit of warmth and togetherness is at the heart of the brand. By bringing together the best watchmaking artisans, the founder has formed a "second family" that shares a passion for their craft. The name also serves as a metaphor for the brand's meticulous attention to detail, as the wind precisely sculpts the sand dunes, much like the artisans shape each timepiece.
Each Guebly watch is the fruit of this quest for artisanal excellence, combining meticulousness and precision. The brand is driven by the conviction that only the human hand can breathe a soul into these creations. This philosophy pushes the limits of what is possible, resulting in timepieces that tell a unique story. Guebly is more than just a watch brand; it is a celebration of nature, childhood memories, and exceptional craftsmanship, uniting all who share this vision into a true family.