• Cuervo y Sobrinos Emilio Carranza Vintage Cockpit Design
  • Cuervo y Sobrinos Emilio Carranza

    Vintage Cockpit Design

    Hourstriker Staff
    Words by: Hourstriker Staff
    June 16, 2025
  • Cuervo y Sobrinos has once again delved into its rich historical connections, emerging with a timepiece that honors a figure of immense national pride and aviation prowess. The Chronograph Emilio Carranza is a thoughtfully redesigned tribute to the Mexican aviator whose skill and daring earned him the moniker "the Lindbergh of Mexico." This watch is not merely a commemorative piece; it is a carefully crafted instrument that channels the spirit of early 20th-century aviation, blending historical narrative with the Swiss watchmaking precision for which the brand is known. It serves as a wearable monument to a man who, for a brilliant moment, connected two nations through his solo journey across the skies.

    The story of Cuervo Y Sobrinos is as captivating as the watches it produces. Founded in Havana, Cuba, in 1882, the brand initially operated as a prestigious jewelry and watch retailer. Its location at the crossroads of the Americas made it a destination for the international elite. During its golden era in the 1940s and 50s, the boutique on Havana's San Rafael Avenue welcomed a glittering clientele that included historical figures like Winston Churchill, Ernest Hemingway, and Albert Einstein. These influential patrons were drawn to the unique blend of Latin character and European luxury that defined the Cuervo y Sobrinos name.

    Courtesy of Cuervo y Sobrinos
    Courtesy of Cuervo y Sobrinos


    This distinctive "Latin soul" is the core of the brand's identity. While the watches have always been produced in Switzerland, their design sensibility is irrevocably tied to the vibrant, cosmopolitan culture of pre-revolutionary Havana. After a period of dormancy following the Cuban Revolution, the brand was revived in 1997, bringing its unique heritage back to the forefront of the watch world. Today, Cuervo y Sobrinos stands apart by infusing its Swiss-made timepieces with a warmth and historical narrative that contrasts with many of its more stoic European counterparts. The Chronograph Emilio Carranza is a perfect embodiment of this philosophy, celebrating a Latin hero through a lens of classic horological craftsmanship.

    The visual presentation of the Chronograph Emilio Carranza is immediately arresting, offering a direct portal to the golden age of aviation. The watch presents a confident and legible face, dominated by a deep black dial that serves as a backdrop for its numerous functions and historical nods. The design is heavily inspired by the cockpit instruments of 1920s aircraft, a period when legibility and reliability were matters of life and death for a pilot. This influence is clear in the choice of large, stylized Arabic numerals, which are generously coated in a cream-colored Super-LumiNova®, ensuring they stand out in stark contrast to the dark dial for excellent readability in all lighting conditions.

    A closer examination of the dial reveals layers of thoughtful detail. The three-register chronograph layout is balanced and intuitive. At 12 o’clock sits the 30-minute counter, and at 6 o’clock, the 12-hour counter, both rendered with vintage-toned markings that complement the creamy lume of the main indices. These sub-dials provide the core functionality of the chronograph, allowing for the precise measurement of elapsed time. The hands throughout are similarly treated for low-light visibility, with the central chronograph seconds hand distinguished by a red-painted triangular tip, adding a subtle splash of color and drawing the eye for quick readings.

    Perhaps the most evocative and unique feature on the dial resides at the 9 o’clock position. Here, the traditional running seconds sub-dial is transformed into a kinetic tribute to Emilio Carranza’s aerial exploits. The hand itself is shaped like a miniature aircraft propeller. As it sweeps around the sub-dial, it creates the illusion of a spinning propeller, a constant and charming reminder of the watch's aviation theme. Beneath this dynamic hand, an engraved silhouette of Carranza’s Ryan Brougham aircraft, the "Mexico-Excelsior," is subtly integrated into the sub-dial, grounding the design element in a specific historical context.

    Courtesy of Cuervo y Sobrinos
    Courtesy of Cuervo y Sobrinos


    The branding is executed with a refined touch that respects the vintage aesthetic. Just below the 12 o'clock marker, the applied Cuervo y Sobrinos emblem, or CyS logo, is rendered in polished steel with fine red accents. This detail adds a touch of color and depth to the dial, reinforcing the brand's identity without overpowering the instrument-panel feel. Encircling the entire dial is a tachymeter scale, a classic feature of chronographs designed for pilots and drivers to calculate speed over a known distance, further cementing the watch’s functional, performance-oriented character.

    The case of the Chronograph Emilio Carranza is a significant part of its personality, projecting a robust and historically informed presence on the wrist. Fashioned from stainless steel, it measures a contemporary 44mm in diameter, giving it a substantial but wearable feel suitable for a pilot's watch. The height of 12.1mm ensures it remains balanced and can be worn comfortably. The overall architecture of the case is sophisticated, featuring polished and brushed surfaces that play with light and add a sense of dimension.

    One of the most distinctive design elements of the case is its lug structure. Rather than being integrated seamlessly into the case band, the lugs are separate components that are screwed down. This creates a more complex, articulated look that is both visually interesting and a nod to earlier watchmaking techniques. This construction gives the watch a strong, mechanical presence, reinforcing its connection to the world of engines and aviation engineering. The large, fluted crown at 3 o’clock, flanked by the chronograph pushers, is easy to grip and operate, and is engraved with the CyS emblem.

    Turning the watch over reveals a solid case back that serves as a canvas for a significant tribute. Engraved in the center is a portrait of Emilio Carranza himself, depicted in his pilot's attire. Surrounding the portrait are the words "Conquistadores del Cielo" (Conquerors of the Sky) and the dates "1905" and "1928," marking his birth and the year of his fateful final flight. This detailed engraving transforms the case back from a simple component into a commemorative medallion, offering a private, tactile connection to the hero being honored. The case is water-resistant to 3 ATM, appropriate for a pilot's watch not intended for diving.

    Courtesy of Cuervo y Sobrinos
    Courtesy of Cuervo y Sobrinos


    Protecting the intricate dial is a double-curved sapphire crystal. This type of crystal is more complex and costly to produce than a flat one, but it offers superior optical clarity, reducing distortion when viewing the dial from an angle. Furthermore, it has been treated with an anti-reflective coating, which is crucial for a pilot's watch, as it minimizes glare from the sun, ensuring the dial remains legible in the bright conditions often encountered at high altitudes. This technical choice underscores the commitment to both historical aesthetics and modern functionality.

    Powering the Chronograph Emilio Carranza is the venerable Valjoux 7750 automatic movement. This caliber is one of the most respected and widely used automatic chronograph movements in the Swiss watch industry, celebrated for its robustness, reliability, and accuracy. Its oscillating weight, powered by the motion of the wearer's wrist, winds the mainspring, which stores a power reserve of approximately 48 hours. This means the watch can be taken off for a weekend and will still be running on Monday morning.

    The functions delivered by the Valjoux 7750 are comprehensive. It controls the central hours and minutes, as well as the unique propeller-shaped small seconds hand at 9 o'clock. The chronograph complication is managed via the pushers at 2 and 4 o'clock, controlling the start, stop, and reset of the central seconds hand, the 30-minute counter at 12 o'clock, and the 12-hour counter at 6 o'clock. Additionally, the movement includes a date complication, discreetly integrated within the 6 o'clock sub-dial, adding everyday practicality without disrupting the dial's symmetry.

    The choice of the Valjoux 7750 is a testament to the brand's focus on providing a high-performance, dependable timepiece. While not an in-house manufacture movement, it is a proven workhorse that is easily serviced by watchmakers around the world. For a watch intended to be a reliable companion, the Valjoux 7750 is an excellent and logical choice, ensuring that the spirit of Emilio Carranza is backed by mechanical integrity.

    The watch is secured to the wrist with a vintage-style leather strap that perfectly complements the overall aesthetic. The strap is crafted from a tan or light brown leather that has a slightly distressed finish, evoking the well-worn leather flight jackets and equipment of early aviators. This choice enhances the watch's nostalgic character, making it feel like a piece with its own history right out of the box.

    Courtesy of Cuervo y Sobrinos
    Courtesy of Cuervo y Sobrinos


    The strap is finished with ecru, or off-white, upper stitching along its edges. This contrasting stitch is a classic detail on pilot's watch straps, adding to the visual appeal and reinforcing the aviation theme. The strap is fastened with a stainless steel pin buckle that is engraved with the Cuervo y Sobrinos emblem, ensuring that the branding details are consistent throughout the entire piece. This combination of a supple leather strap and a secure buckle ensures the 44mm case sits comfortably and securely on the wrist.

    The story of Emilio Carranza provides the essential context for this timepiece. Remembered as the "Lindbergh of Mexico," Carranza was a national hero and a gifted pilot. His great-uncle was a former president of Mexico, and he was immersed in the world of aviation from a young age. In 1928, he undertook a historic goodwill flight, reciprocating Charles Lindbergh’s own flight from Washington D.C. to Mexico City. After being celebrated in Washington and New York, his return journey was cut short by a severe thunderstorm, leading to a fatal crash in the pinelands of New Jersey.

    This watch is a restyling of an earlier tribute, indicating a continued commitment from Cuervo y Sobrinos to keep Carranza's legacy alive. Every element, from the 1920s cockpit-inspired dial to the propeller-shaped hand and the engraved case back, is a direct link to his story. The watch serves as a reminder of his bravery and the spirit of exploration that defined the early days of flight, a time when pilots were modern-day adventurers charting new territory in the sky.

    The complete package for the Chronograph Emilio Carranza is as distinctive as the watch itself. In keeping with its Cuban heritage, Cuervo y Sobrinos presents many of its timepieces in a unique wooden box that doubles as a cigar humidor. The presentation of this watch in the standard "Humidor Box - PE 100" is a signature touch that connects the timepiece back to the brand's origins in Havana, a city synonymous with the world's finest cigars. This adds an extra layer of experiential luxury to the ownership experience, making the unboxing a memorable event.

    Courtesy of Cuervo y Sobrinos
    Courtesy of Cuervo y Sobrinos


    This thoughtful packaging demonstrates an understanding that a luxury watch is about more than just the object itself; it's about the story, the heritage, and the feeling it evokes. The humidor box is a tangible link to the "Latin soul" that Cuervo y Sobrinos infuses into its Swiss-made creations, a final, fitting tribute to a bygone era of glamour and adventure.

    The Cuervo y Sobrinos Chronograph Emilio Carranza, with reference number 3201.1EC, is positioned as a premium offering that blends unique historical storytelling with proven Swiss mechanical watchmaking. The retail price is set at $4,900. Given its robust Valjoux 7750 movement, complex case construction with screwed lugs, and highly detailed, thematic dial, this price point is competitive within the landscape of Swiss chronographs from brands with a strong identity. The watch is available through authorized Cuervo y Sobrinos retailers. For those seeking a chronograph with a compelling story and a design that stands apart from the mainstream, this tribute to a heroic aviator presents a very strong proposition.

    Case: Stainless steel, 44 mm diameter, 12.1 mm height. Features a double curved sapphire crystal with anti-reflective coating, screwed-down lugs, and an engraved Emilio Carranza case back. Water resistant to 3 ATM.

    Movement: Valjoux 7750 automatic chronograph. Diameter of 30 mm, height of 7.9 mm, with a 48-hour power reserve. Functions include hours, minutes, small seconds, chronograph with 12-hour and 30-minute counters, and a date display.

    Dial: Black with cream Super-LumiNova® coated indices. Applied CyS emblem with red details. Steel color hands with cream Super-LumiNova®. Propeller-shaped small seconds hand at 9h with an engraved plane illustration.

    Strap: Vintage leather strap with ecru upper stitching.

    Price: $4,900

    Reference Number: 3201.1EC

    Notes: The most distinct features are the helix-shaped small seconds hand that mimics a spinning aircraft propeller and the engraved case back tribute to aviator Emilio Carranza. The watch comes packaged in a standard humidor box.
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