Chopard continues its deeply rooted tradition in the world of classic motorsport with the unveiling of the Mille Miglia GTS Power Control 2025 Race Edition. This new timepiece is not merely an accessory but a celebration of a significant milestone: the tenth anniversary of the Gran Turismo Sport (GTS) range. Launched a decade ago, the GTS collection was conceived to offer a contemporary, powerful expression of the brand’s connection to the legendary Italian road race. This 2025 edition honors that legacy while pushing the design and engineering forward, creating a watch for the modern "gentleman driver" who appreciates both mechanical substance and sophisticated design.
The relationship between
Chopard and the Mille Miglia is one of the most enduring and authentic in the watch industry. Since 1988, the Maison has served as the World Sponsor and Official Timekeeper for "la corsa più bella del mondo"—the most beautiful race in the world. This partnership transcends simple marketing; it is a bond forged from genuine passion, a passion embodied by Chopard's Co-President, Karl-Friedrich Scheufele. An avid classic car collector and driver, Mr. Scheufele has personally competed in the grueling 1,000-mile rally almost every year since 1989, making the 2025 event his 37th time at the starting line.
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This personal commitment from the highest level of the company infuses the entire Mille Miglia watch collection with an unparalleled spirit of authenticity. Each year, a new limited edition watch is created to commemorate the race, becoming a cherished collectible for participants and enthusiasts alike. These timepieces are designed to be robust, legible, and reliable companions for the drivers navigating the challenging, scenic roads from Brescia to Rome and back, capturing the adrenaline and camaraderie of the event.
The Gran Turismo Sport, or GTS, collection was introduced as a powerful, modern counterpart to the more vintage-styled Mille Miglia Classic Chronographs. The design philosophy behind the GTS line is inspired by the performance and aesthetics of the classic cars that competed in the Mille Miglia between 1940 and 1957. These watches are characterized by their larger cases, muscular lines, and clear, functional displays, reflecting the engineering and raw power of GT cars. The 2025 Race Edition stands as a pinnacle of this ten-year evolution.
Visually, the Mille Miglia GTS Power Control 2025 Race Edition makes an immediate and lasting impression. The first element to capture the eye is the striking salmon-colored dial. This is not a common color in sports watches, and its use here is both deliberate and evocative. The warm, metallic hue, enhanced by a circular satin finish, is designed to recall the hand-finished aluminum bodywork and painted metal dashboards of mid-century racing machines, giving the watch a unique character that is both sporty and remarkably refined.
The case of the 2025 Race Edition is a testament to Chopard’s commitment to innovation and sustainability. It is crafted from a proprietary material known as Lucent Steel. This exclusive alloy is notable not only for its brilliant luster, which surpasses that of conventional stainless steel, but also for its superior hardness and durability. Critically, it is produced with an 80% recycling rate, aligning the brand's luxurious creations with modern environmental consciousness. This high-performance material is perfectly suited to a racing watch, designed to withstand the inevitable knocks and scrapes of a competitive environment.
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With a diameter of 43 mm and a thickness of 11.43 mm, the watch possesses a bold and assertive presence on the wrist, yet its carefully considered ergonomics ensure it remains comfortable during long hours of driving. The construction is robust, featuring a substantial screw-down crown engraved with a vintage steering wheel motif. The case back is secured by eight screws, a detail that contributes to the watch’s impressive water resistance of 100 meters, making it a practical choice for daily wear in any conditions.
Returning to the dial, the warm salmon color is masterfully contrasted with assertive black elements to ensure maximum legibility. The bezel features a black aluminum inlay with a 60-minute scale. The oversized, applied hour markers and the prominent baton-style hands are rendered in black and have been generously coated with black Super-LumiNova. This luminescent material ensures that the time can be read at a quick glance, whether in the dim light of a cockpit or during a nighttime drive, a crucial feature for any instrument inspired by endurance racing.
The layout of the dial is inspired by the instrument cluster of a classic car, combining functionality with a clear aesthetic purpose. A date window is positioned at the 3 o’clock position, neatly integrated into the design. At 6 o’clock, a small seconds sub-dial provides a constant indication of the watch's operation. However, the most distinctive feature is located between the 8 and 10 o’clock positions: a power reserve indicator ingeniously designed to look like a car’s fuel gauge. This playful yet practical complication, a signature of the GTS Power Control models, directly monitors the movement’s 60-hour energy store.
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Completing the dial's iconography is the famous Mille Miglia red arrow logo, placed adjacent to the date window. This flash of red, along with red accents on the dial transfers, adds a vibrant touch that is synonymous with the collection and the race itself. The entire dial is protected by a glare-proofed sapphire crystal, ensuring clarity and scratch resistance under all viewing conditions.
Driving the 2025 Race Edition is the Chopard 01.02-M, a mechanical self-winding calibre developed, produced, and assembled entirely in-house at the Maison’s Fleurier Ebauches workshops. The development of this movement underscores Chopard's capabilities as a true manufacture. Its performance is officially certified by the Controle Officiel Suisse des Chronometres (COSC), a guarantee of its high precision and reliability across a range of conditions—a non-negotiable requirement for a timepiece associated with a demanding event like the Mille Miglia.
The mechanical architecture of the Chopard 01.02-M is both robust and refined. Comprising 240 individual components, it operates at a frequency of 28,800 vibrations per hour (4 Hz), which allows for a smooth, sweeping motion of the seconds hand. The movement is fitted with 36 jewels to reduce friction and wear on its moving parts. A notable feature is its stop-seconds function, which allows the wearer to halt the seconds hand when pulling out the crown, enabling precise synchronization to an official time source.
The generous 60-hour power reserve is a significant practical advantage. It means the watch can be taken off for a full weekend and will still be running accurately when put back on, a convenience that owners will surely appreciate. This endurance mirrors the spirit of the race that gives the watch its name.
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Chopard has ensured that the view of the movement is as engaging as the dial. An exhibition case back, fitted with a sapphire crystal, allows an unobstructed look at the Calibre 01.02-M. This window to the watch's mechanical soul reveals bridges adorned with a snailed motif and a circular-grained mainplate. The most prominent feature is the automatic winding rotor, which has been open-worked and shaped to resemble the perforated spokes of a vintage steering wheel, reinforcing the automotive theme.
Further connecting the timepiece to its specific event, the case back is engraved with essential information. The inscription ‘Brescia > Rome > Brescia’ traces the historic route of the race. It also bears the unique limited edition number for each of the 250 pieces, making every watch a distinct and personal memento of the 2025 event.
The connection to motorsport is completed by the watch's strap. Crafted from black perforated calfskin, its design is a direct nod to the classic "rally" straps of the 1960s and 70s, which were perforated to allow for better ventilation and comfort for drivers. This stylish exterior is paired with a highly practical interior.
The lining of the strap is made from rubber and features an embossed pattern that precisely mimics the tread of a classic 1960s Dunlop racing tire. This detail is a long-standing Chopard signature and a tactile reminder of the watch's heritage. The strap is secured to the wrist with a sturdy deployant buckle, fashioned from the same Lucent Steel as the case, ensuring a secure and comfortable fit.
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The 2025 Mille Miglia itself promises to be a unique event, adding to the story of this watch. Scheduled for June 17-21, the route will trace a distinctive ‘figure eight’ pattern across Italy. This new course will guide participants through historic cities such as Verona, San Marino, and Livorno, and over challenging mountain roads like the famed Raticosa Pass, testing both driver and machine. The watch is engineered to be a reliable partner through every kilometer of this journey.
The price for the Chopard Mille Miglia GTS Power Control 2025 Race Edition is set at €7,800, or approximately $7,630 USD. For this, the owner acquires not just a high-performance, COSC-certified Swiss watch with an in-house movement, but a piece of motorsport history, a symbol of a passionate, decades-long partnership, and a finely crafted instrument designed for the road ahead.
Case: Lucent Steel construction, 43 mm total diameter, 11.43 mm thickness. Water resistant to 100 metres with a screw-down crown. Features a Lucent Steel bezel with a black aluminium inlay, glare-proofed sapphire crystal, and an exhibition case back with special 'Brescia > Rome > Brescia' engraving.
Movement: Chopard 01.02-M mechanical self-winding calibre. 28,800 vph (4 Hz) frequency, 60-hour power reserve, 36 jewels. Chronometer-certified by COSC with a stop-seconds function.
Dial: Circular satin-finished salmon color achieved by galvanic treatment. Black hour markers and baton hands coated in black Super-LumiNova®. Features a date indicator at 3 o'clock, small seconds at 6 o'clock, and a fuel gauge-style power reserve indicator between 8 and 10 o'clock.
Strap: Perforated black calfskin with a rubber lining featuring a classic Dunlop tyre tread pattern. Secured with a Lucent Steel™ deployant buckle.
Price: €7,800 / $7,630 USD
Reference Number: 168638-3001
Notes: A 250-piece limited edition celebrating the 10th anniversary of the Mille Miglia GTS collection. The watch features an in-house movement and a case made from Chopard's exclusive Lucent Steel™, an alloy produced with an 80% recycling rate.