Bremont Terra Nova 40.5 Power Reserve New York

Bremont has introduced a highly exclusive model for its clientele in the United States, the Terra Nova 40.5 Power Reserve New York. This timepiece is not a mass-market item but a focused, limited-edition run, with production capped at a mere 50 pieces. It represents a specific and nuanced take on the brand's field watch collection, offering a unique combination of dial color and functionality that is available only through the company's New York Boutique. This exclusivity immediately sets it apart as a special offering for dedicated collectors and enthusiasts of the British watchmaker, tying a new design directly to a specific location.



The Bremont brand itself was established in 2002, built on a foundation of creating exceptionally capable tool watches. The company's identity is deeply rooted in a British heritage of aviation, exploration, and military service. This is not a brand that focuses on delicate dress pieces; instead, its mission has been to produce timepieces that can be genuinely relied upon in demanding situations. This philosophy is a core part of the company's DNA, influencing every watch they design and build, from the materials chosen to the rigorous testing they endure.



This focus on utility and durability is organized around three core pillars: Air, Land, and Sea. Bremont has built a reputation for its pilot's watches, its deep-diving Supermarine range, and, as is the case with the Terra Nova, its rugged field watches. These are not just marketing categories; they represent the environments for which the watches are engineered. The brand has cultivated strong relationships with military squadrons and adventurers who provide real-world feedback, ensuring the timepieces are not just inspired by harsh conditions but are genuinely built to perform within them.



The company's guiding mantra is ‘Take It Further.’ This phrase encapsulates the brand's relentless drive to create purposeful products without cutting corners. For Bremont, this means a commitment to using high-quality materials and fabrication techniques in the construction of their watches. The idea is that if a watch is to be relied upon by an explorer, a pilot, or a member of the armed forces, its construction must be robust, its legibility must be immediate, and its mechanicals must be reliable. This determination is a key motivator behind the brand's operations.



In 2021, Bremont significantly advanced this mission by opening 'The Wing,' its state-of-the-art manufacturing facility located in the Chiltern valley. This 35,000-square-foot facility represents a massive investment in British watchmaking, allowing the company to bring more of its meticulous crafting and assembly processes in-house. It is here that the brand's watches, including special editions like the Terra Nova New York, are brought to life, marking a significant step in the revival of industrial-scale, high-quality watchmaking on British soil.



The Terra Nova collection is the brand's modern interpretation of the classic field watch. It draws inspiration from the military pocket watches of the early 20th century, which were defined by their practicality, simplicity, and ruggedness. The new Terra Nova 40.5 Power Reserve New York takes this heritage and reinterprets it for a contemporary audience. It retains the core principles of legibility and durability but packages them in a more refined and technically advanced build that suits modern-day adventures, whether in the wilderness or the city.



Bremont CEO Davide Cerrato notes that the Terra Nova line embodies the very heart of the brand's identity, describing it as "purpose-built, beautifully engineered, and inspired by adventure." He specifically highlights this New York exclusive edition as a "modern expression" of that spirit. By creating this 50-piece run, the brand aims to deliver something truly special for its U.S. collectors, offering a configuration that isn't available anywhere else in the world and reinforcing the connection with that specific market.



The foundation of the watch is its case, which is crafted from 904L stainless steel. This is a significant detail, as 904L is a grade of steel not commonly used in watchmaking due to its difficulty in machining. It is utilized for its superior resistance to corrosion and pitting, especially from saltwater and other acids, and its ability to hold a polish, giving it a distinct luster compared to the more common 316L steel. For a "go-anywhere" field watch, this added durability is a practical and meaningful upgrade.



The case architecture is described as a 40.5mm two-piece cushion design. This shape is a clear nod to vintage military-style watches, moving away from a simple round case and offering a more geometric and robust profile. Despite its sturdy appearance, the case is designed with a relatively slim profile and tapered lugs, which allows it to sit comfortably on the wrist. The dimensions are modern but measured, with a 47mm case length (lug-to-lug) ensuring it remains wearable for a wide variety of wrist sizes.



This 904L steel case is finished with a combination of satin and polished surfaces. The primary surfaces, like the top of the case, feature a fine, brushed satin texture. This mutes reflections and reinforces its "tool watch" persona, hiding the small scuffs that inevitably come with active wear. This is contrasted by polished highlights, such as the chamfered edges, which add a degree of refinement and help to define the case's angular, modern lines, catching the light in a way a fully brushed case would not.



Sitting atop the case is a bi-directional steel bezel. This is not a diver's timing bezel but a practical navigation tool. It is engraved with the cardinal directions—N, S, E, and W—allowing the user to orient themselves using the sun and the watch's hands. The edge of the bezel is precisely knurled, providing a secure grip for easy rotation in either direction. This feature directly links the watch to its land-based, exploration-focused "Terra Nova" name.



The functional elements of the case are built for ease of use. The oversized push-in crown is a deliberate design choice that references historic field watches, which needed large crowns so they could be wound or set by someone wearing gloves. The crown is engraved with Bremont's new "Wayfinder" icon, which also appears on the dial. On the reverse side, the watch features a closed, solid steel case back. This is in keeping with its tool watch nature, and the surface is decorated with a detailed engraving of a world map and the "Terra Nova" inscription.



The dial of this New York edition is its most distinctive feature. It is a green-to-black linear gradient, a finish that gives the watch a unique visual character. The center of the dial is a rich, earthy green that transitions to a deep, solid black at the outer edge. This effect creates a strong sense of visual depth and dimension, drawing the eye inward. The gradient also serves a practical purpose, as the running seconds subdial at 9 o'clock is set against the black portion, while the power reserve at 6 o'clock is highlighted on the green.



The most striking visual elements on this dial are the numerals. The watch features oversized, full-block numerals for the hours. These are not merely painted on the dial surface; they are three-dimensional, solid-cut blocks of vintage-toned Super-LumiNova®. In daylight, they have a creamy, off-white color that provides a warm contrast against the cool green-to-black gradient, enhancing the watch's vintage-inspired field aesthetic.



This design is, first and foremost, about legibility. The Super-LumiNova® application is generous, not just on the block numerals but also on the faceted pencil-style hands and the small pips on the broken railroad-style minute track. When the lights go down, these elements glow with a bright green emission, making the time instantly readable. The hands are polished rhodium, which provides a bright, reflective contrast against the dark dial in daylight, ensuring clarity in all lighting conditions.



The dial is not just a simple three-hander; it's a balanced layout of complications. At 3 o'clock, there is a date window, a practical everyday function. At 9 o'clock, a subdial displays the running seconds. At 6 o'clock, an arched indicator with a small, red-tipped hand displays the movement's power reserve. This is a particularly useful complication, allowing the wearer to see at a glance how much tension is left in the mainspring, ensuring the watch doesn't stop unexpectedly.



Driving these functions is the Bremont Modified Calibre 11 1/2’’’ BE-79AL. This is a self-winding automatic movement that is hidden behind the decorated solid case back. It is a reliable and proven workhorse calibre, modified by Bremont to include the specific complication set of a small seconds and a power reserve indicator, which is not a standard configuration.



The technical specifications for the BE-79AL movement detail its robust construction. It contains 31 jewels to reduce friction on moving parts and operates at a modern frequency of 28,800 beats per hour (4Hz). This faster beat rate contributes to the smooth sweep of the seconds hand and is a modern standard for mechanical accuracy. The movement also uses high-grade components, including a Glucydur balance, an Anachron balance spring, and a Nivaflex mainspring, all of which are known for their stability, and resistance to magnetism and temperature changes.



This automatic calibre provides a 38-hour power reserve, which is what the dial's indicator at 6 o'clock is calibrated to track. The watch is protected by a domed, anti-reflective, and scratch-resistant sapphire crystal, which shields the intricate dial. The case, crown, and case back work together to provide a water-resistance rating of 10 ATM, or 100 meters, making it perfectly safe for swimming and other surface-based water activities. The watch head itself, without the strap, has a weight of 75 grams.



This exclusive model is paired with a green-brown nubuck leather strap. This material choice complements the earthy green on the dial and the watch's field-ready character. Nubuck has a soft, suede-like texture that is comfortable on the wrist and will develop a unique patina over time. The strap is finished with cream-colored "box stitching" near the 22mm lugs, a classic detail that further emphasizes the vintage military inspiration. It fastens with a standard steel pin buckle and is designed to fit wrists from 16.5cm to 22cm.



The Bremont Terra Nova 40.5 Power Reserve New York is a special release that combines the brand's new design language with a high-demand complication layout. As a boutique-exclusive limited to only 50 examples, it is a rare offering. The watch is available exclusively from the Bremont New York Boutique, with a regular price of $4,250.00.



Case: 40.5mm diameter, 11.91mm depth, 47mm case length, 22mm lug width. 904L stainless steel in a satin and polished two-piece cushion design. Bi-directional steel compass bezel. Domed anti-reflective sapphire crystal. Closed steel case back with globe decoration. 10 ATM (100m) water resistance. 75g weight (watch head).

Movement: Bremont Modified Calibre BE-79AL. Automatic. 31 jewels, 28,800 bph (4Hz), 38-hour power reserve. Glucydur balance, Anachron balance spring, Nivaflex mainspring. Functions: Hour, minute, date at 3, running seconds at 9, power reserve at 6.

Dial: Green-to-black linear gradient metal dial. Full-block 3D vintage Super-LumiNova® (Green emission) numerals and markers. Polished Rhodium hands with vintage Super-LumiNova® (Green emission).

Strap: Green/brown nubuck leather strap with cream box stitching. 22mm width. Steel pin buckle. Fits 16.5cm to 22cm wrists.

Price: $4,250.00

Notes: Limited edition of 50 pieces. Available exclusively at the Bremont New York Boutique.