The Chronoswiss Small Seconds collection represents a significant step for the brand, offering a refined expression of its "Modern Mechanical" ethos in what is currently its slimmest and most classically proportioned format. Introduced as a new potential entry point to the Chronoswiss universe, these timepieces feature a distinctive 40mm stainless steel case, meticulously constructed from 17 individual parts, and measuring a notably svelte 11.5mm in height. A key design feature is the placement of the small seconds subdial unconventionally at the 9 o'clock position, a subtle disruption that adds visual interest and balances the dial architecture while nodding to Chronoswiss's penchant for nonconformist displays. Models like the 'Blue Orbit' showcase traditional artistry with a hand-guilloché dial enhanced by blue CVD coating, while the 'Desert' variant employs modern laser engraving and nano-printing techniques to create a textured surface reminiscent of shifting sands, complemented by a hand-guilloché subdial. Both are powered by the Chronoswiss Manufacture Caliber C.6000, an automatic movement developed with La Joux-Perret, featuring a 55-hour power reserve, ruthenium plating, and a tungsten rotor visible through the sapphire case back. The Small Seconds line aims to blend everyday wearability with the detailed craftsmanship, three-dimensional dial construction, and bold spirit characteristic of Chronoswiss, presenting a focused and purposeful take on mechanical watchmaking.
Chronoswiss itself holds a unique position in the watchmaking world, born from the vision and courage of master watchmaker Gerd-Rüdiger Lang in 1983, Munich. Lang founded the company during the height of the quartz crisis, driven by an unwavering belief in the enduring appeal of mechanical timepieces. This bold start defined Chronoswiss as a brand for pioneers and nonconformists. Early on, Chronoswiss distinguished itself by being the first to successfully miniaturize the regulator display—separating hours, minutes, and seconds onto different axes—into a wristwatch format and building an entire collection around this iconic design. Other notable innovations include creating the world's first mechanical chronograph with a moon phase display and a transparent case back. Signature design elements like the fluted bezel, prominent onion crown, and screwed strap lugs became hallmarks of the brand. Since 2012, under the ownership of the Ebstein family and leadership of CEO Oliver Ebstein, Chronoswiss has relocated its headquarters to Lucerne, Switzerland, establishing an atelier open to visitors. The brand continues to embrace its "Modern Mechanical" philosophy, skillfully blending traditional Swiss craftsmanship techniques like hand-guilloché and enameling (performed in-house) with avant-garde designs, innovative materials, and increasingly, manufacture movements, all while maintaining the independent spirit and commitment to quality established by its founder.