Singer Reimagined is a high-end Swiss watch brand founded in 2017 as a collaboration between Rob Dickinson of Singer Vehicle Design, designer Marco Borraccino, and legendary watchmaker Jean-Marc Wiederrecht. Drawing inspiration from classic motorsports and the philosophy behind Singer’s restored Porsche 911s, the brand is built on the principles of being “Reimagined, Restored, Reborn.” Rather than replicating vintage timepieces, Singer Reimagined radically reinterprets traditional complications through modern engineering and bold design. Their debut model, the Track1, featured a revolutionary central chronograph powered by the AgenGraphe movement and won the GPHG Chronograph Award, setting a high standard for technical and aesthetic innovation.
Each of the brand’s collections aligns with its core pillars. The Track1, Flytrack, and 1969 series represent the “Reimagined” spirit, reinventing classic functions like chronographs and flyback timers with cutting-edge mechanics and clean, motorsport-inspired aesthetics. The Heritage Collection falls under “Restored,” reviving vintage Valjoux movements with modern refinishing and hand assembly. Most recently, the Caballero line introduced the “Reborn” philosophy, showcasing the brand’s first fully in-house movement with a six-day power reserve in a minimalist, refined design. Across all collections, Singer Reimagined delivers watches that challenge tradition while staying deeply rooted in emotional, functional, and mechanical excellence.