Parchie is a watch brand designed to bridge the gap between generations, offering classic analog dive watches meant to be shared, collected, and worn by both children and their parents. Named after the founder’s childhood imaginary friend, the brand champions a "no screens, no gimmicks" philosophy. By focusing on traditional timekeeping rather than digital connectivity, Parchie provides a tangible, shared experience that encourages families to disconnect and enjoy the simple pleasure of a good old-fashioned watch.
The brand places a strong emphasis on the educational and emotional value of time. Parchie views the analog watch as a vital tool for teaching children concepts beyond just hours and minutes, such as counting, math, and the importance of punctuality. Underpinned by an ethos of kindness and friendship, the watches are designed to foster connection—whether that means a parent teaching a child to read a dial or simply enjoying time together.
Parchie was founded by Cara Barrett, a veteran of the watch industry with over a decade of experience. Leveraging her background as a specialist at Sotheby's and a leading voice at HODINKEE, Barrett recognized a significant gap in the market for well-designed children's watches. She applied her deep knowledge of vintage dive watches to create a timepiece that is stylish and fun for all ages, aiming to appeal as much to a six-year-old as to an adult collector.