JUNG is a newcomer to the watch world, having been established in 2024 by Fred Dupuis-Jung, a French car designer based in Tokyo. With over two decades of experience designing for major automotive companies like Honda and Subaru, Dupuis-Jung founded the brand with a distinct vision: to merge the principles of French elegance with the renowned precision of Japanese manufacturing. This unique fusion of cultures and industries forms the core identity of the JUNG brand.
The brand’s design philosophy is rooted in the automotive concept of "less is more," focusing on creating minimalist and functional timepieces with timeless appeal. To achieve their high standards, JUNG watches are built in Japan, where all metal components are polished and brushed by hand—a meticulous process that provides a level of finishing uncommon in its price segment. This commitment to quality is further underscored by a rigorous process that includes careful alignment of all elements and three separate quality inspections for every watch.
The JUNG logo itself tells the story of the brand's ethos, drawing inspiration from the Japanese kanji character for the number three. The longer top and bottom lines represent French elegance and Japanese precision, respectively, while the shorter middle line symbolizes the unique creation that arises when the two are combined. Launching with cushion-shaped quartz chronograph models, JUNG positions itself as a microbrand offering significant value, providing hand-finished details and a unique design perspective in a competitive market.