Dennison, a historic name in watchmaking with a 175-year legacy, was founded by American innovator Aaron Lufkin Dennison and later established in Great Britain. It rose to prominence as "The Name Behind The Names," crafting high-quality, innovatively designed watch cases—including patented water and air-tight models like the "Aquatite"—for legendary brands such as Rolex, Omega, IWC, and Jaeger-LeCoultre. For over half a century, Dennison also supplied the British Military, with its cases part of historic moments like the first Everest ascent and record-breaking air speed achievements.
After a period of inactivity, Dennison has been revitalized by passionate horologists dedicated to its rich heritage. The brand's relaunch features the "A.L.D. Collection," designed by renowned watch designer Emmanuel Gueit, which draws inspiration from 1960s modernism. These contemporary timepieces, launched in 2024, feature distinctive cushion-shaped cases, various dial options including sunray and natural stone, and are powered by Swiss Ronda quartz movements. A recent collaboration in May 2025 with John Reardon of Collectability further signals Dennison's commitment to blending its historical significance with modern watch design for a new era.