Breva is a Swiss watch brand that draws its inspiration from the picturesque setting of Lake Como, aiming to blend Italian elegance with the precision of Swiss watchmaking. The brand's name itself is derived from "La Breva," a warm southerly wind that graces the lake, a name that reflects the brand's desire to bring a fresh breeze to the world of haute horlogerie. Founded in 2010, Breva quickly distinguished itself by creating timepieces with exceptional and unconventional complications. These were not your typical chronographs or perpetual calendars; instead, Breva watches featured mechanical instruments such as barometers, altimeters, and even anemometers, designed for the modern explorer who values both technical innovation and artistic craftsmanship.
After its initial launch, Breva underwent a relaunch in 2025, marking a new chapter for the brand with the introduction of the BREVA Classic collection. This relaunch reaffirmed the brand's heritage of innovation while steering it towards a renewed focus on exclusivity and sophistication. The "Segreto di Lario" (Secret of Lake Como) model is a prime example of this new direction. It features a unique retrograde small seconds display and a distinctive dual-display power reserve indicator that separates the final 24 hours of power, all housed in an elegant cushion-shaped case. These new timepieces, offered in limited editions, continue to evoke the spirit of historical measuring instruments while being thoroughly modern in their design and execution.
The driving forces behind Breva are two seasoned professionals in the watchmaking industry. Julien Haenny, the Owner and CEO, brings over two decades of experience from various leadership roles at prestigious watch brands. His extensive knowledge of the industry, from marketing to manufacturing, has been instrumental in the brand's relaunch. The heart of the "Segreto di Lario" and other Breva timepieces is the work of master watchmaker Jean-François Mojon and his company, Chronode. Mojon, a multiple-award-winning watchmaker, is renowned for his ability to create complex and innovative mechanical movements. The exclusive manual-winding movement in the "Segreto di Lario," for example, boasts a remarkable 7-day power reserve and is meticulously finished, showcasing a perfect marriage of traditional craftsmanship and cutting-edge technology.