AGELOCER is a modern mechanical watch brand, registered in 2013, that positions itself as a key player in the "new generation" of Chinese watchmaking. The brand's core philosophy centers on breaking from tradition by investing heavily in the independent research and development of its own movements. This in-house focus is intended to move beyond the reliance on standardized "unified cores," allowing for more unique aesthetic designs and complication layouts. With a brand concept of "Always Surprise," AGELOCER aims to create distinctive mechanical timepieces that blend technical innovation with a non-traditional design language.
The brand highlights its commitment to quality through specific manufacturing processes and material choices. AGELOCER utilizes CNC-cut watch cases for enhanced precision and strength, rather than traditional casting, and equips all its models with sapphire crystal glass. On the movement side, the brand emphasizes its finishing techniques, claiming to be the first in China to apply platinum plating to movement plywood and gold plating to gears. These movements are often decorated with classic Geneva patterns and fish-scale patterns. The brand also explores advanced materials in its collections, such as 3D nano-metal printing for the realistic moon phase in its Astronomer series and high-toughness zirconia ceramic for the cases in its Schwarzwald series.