Rolex, a name synonymous with luxury and precision watchmaking, was founded in London in 1905, later establishing its headquarters in Geneva, Switzerland. Its innovative spirit has yielded groundbreaking milestones in horology. Rolex was the first to create a genuinely waterproof watch—the Oyster—and to pioneer the self-winding movement. Rolex watches are meticulously crafted using the finest precious metals and are renowned for their reliability, timeless design, and enduring elegance; they have graced the wrists of visionaries, world leaders, and icons for generations.
Introduced in 1945 to commemorate Rolex's 40th anniversary, the Datejust embodies the brand's commitment to timeless style and enduring functionality. It was the first wristwatch to feature an automatically changing date window at the 3 o'clock position, a true innovation for its time. The Datejust is available in various sizes, materials, and dial designs, ensuring there's a perfect fit for everyone. Its enduring features like the Oyster case, the magnified date display via the Cyclops lens, and the choice of supple Jubilee or classic Oyster bracelets make it one of the most recognizable and sought-after watches worldwide.