Bell & Ross is a French luxury watch company known for its high-quality, aviation-inspired timepieces. The brand was founded in 1992 by Bruno Belamich (Bell) and Carlos A. Rosillo (Ross), with a focus on creating watches that were not only stylish but also highly functional and reliable. Bell & Ross watches are designed to meet the demanding needs of professionals, particularly pilots and divers, and are renowned for their durability, legibility, and precision. The brand's signature square-shaped BR instrument watches, inspired by aircraft cockpit clocks, have become iconic symbols of its commitment to aviation aesthetics and performance. Bell & Ross offers a diverse range of collections, catering to various tastes and preferences, from sporty chronographs to elegant dress watches, all embodying a perfect fusion of Swiss watchmaking expertise and a distinctive, modern design language.
The BR-X5 collection, launched in 2022, represents a significant evolution in Bell & Ross's watchmaking journey. It introduces a new integrated case design, where the bracelet seamlessly flows into the watch case, creating a sleek and contemporary silhouette. This collection is characterized by its sporty yet refined aesthetic, combining high-tech materials like titanium and ceramic with sophisticated complications. The BR-X5 watches are powered by the BR-CAL.323 manufacture movement, an automatic caliber developed in partnership with Kenissi, renowned for its precision and reliability. This movement features a power reserve of approximately 70 hours and incorporates advanced technology for enhanced performance. With its innovative design, robust construction, and exceptional movement, the BR-X5 collection embodies Bell & Ross's dedication to pushing the boundaries of horological innovation while staying true to its aviation heritage.